If you are NOT already signed up as a PRO member at PWI, follow the steps shown in the FAQ titled What is involved in applying for the Google Ad Grant? This offers an overview of all steps necessary in applying for the Google Ad Grant.
If you are a PRO member at PWI, we will help with the management of your Google Ad Grant. This includes Part 2 of the application process. First, follow the steps listed below:
2. Assuming you’re eligible, you’ll need to apply for a Google for Nonprofits account.
3. Once your Google for Nonprofits account is approved, submit the pre-qualification form found in the Ad Grants enrollment guide. As you wait for this application to be approved, add firstname.lastname@example.org as an administrator to your Google for Nonprofits and Google Analytics Accounts. This way, we can track along to see when you are ready for Part 2 of the application.
It is fairly common that your first application form submission is not approved. Google will offer ways in which you need to edit your website or make changes to your account. Once you make changes to fit their requirements, try submitting again.
Once you are approved in Part 1, Part 2 of the application is the portion where we create ads for your website! This will likely take a couple weeks to create and get the approval. After Part 2 is approved, you are good to go! In months to come, we will continue optimizing ad campaigns that will increase traffic on your website.
If you have questions along the way, email email@example.com